Get the Book, "TEACHING SQUIRRELS"
HOW TO REACH GEN Z AND CREATE LASTING ENGAGEMENT
A normal squirrel has the attention span of one second, but if given an acorn, its attention span goes up to four minutes. In other words, if there is something of interest, the squirrel can pay attention 240 times longer.
Like the squirrel, Post-Millennials have a short attention span. They are used to “doing,” ready to move on to the next thing. They are the “now” generation. They are restless, anxious, excited, and sidetracked. Engaging them is not an easy task, but it is possible if we can find their “acorn.” This book was written to help educators, ministers, and business trainers find that acorn to engage their “squirrels.”
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